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Boxers aint Boxers

Men, Men, Men, Men, Menly Men, Men, Men.........Well boxers ain't boxers...  Before I finalised my boxers pattern I did a lot of research (horrible job asking men what they like and what annoys them about what they sleep in) on best fit and look boxers.  Fly or no Fly...  Tight fit opposed to loose fit.... Plain or colour, long or short and the list goes on.  Our Boutique boxers are what we came up with.  We launched these back in August with a sell out by Fathers day in the common sizes. 

This of course inspired me to carry on and restock with even more colour options, and for those who like to match with a lady, we now have couples sets with complimentary cuffs and waist bands........If you're anything like the man in my life, one pair will not do. (unless you manage to wash and dry clothes always in the same day). 

Here's my most interesting Boxer short Fact:

Boxers vs. Briefs: Increasing Sperm Count. Boxer shorts and loose pants can boost sperm count. For about one-half of couples with fertility problems, experts say low sperm count is the cause. But maybe something as simple as changing the kind of underwear a man wears can make a difference. (ref: Webmd)

What about the history of Boxer shorts in a paragraph?

In 1925, Jacob Golomb, founder of Everlast, designed elastic-waist trunks to replace the leather-belted trunks then worn by boxers. These trunks, now known as "boxer trunks", immediately became famous, but were later eclipsed by the popular Jockey-style briefs beginning in the late 1930s. Around 1947, boxer shorts started to gain in popularity again.[citation needed] The two styles, briefs and boxer shorts, had varying ratios of sales for the following forty years, with strong regional and generational preferences. (

So gentlemen keep all your bits cool and sleep the good sleep in your E & M boutique boxers. xx

Lots of Love  xx  Edwards and May



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